Denver’s First Game Show About Marijuana

Teens don’t want to be lectured about marijuana just as much as we don’t want to lecture them. So, we created Weeded Out, the first-ever marijuana game show for teens. To peak their interest we teased out the game show with videos, billboards and social posts. Once we had our 200+ marijuana-related questions and 30 contestants we were ready to play. Teens learned the facts about weed without feeling told what to do.

Here’s the coverage from CBS This Morning.

Award: The One Club for Creativity Denver - Best in Discipline

Art Director: Jennie Burton
Graphic Designer: Daniel Alfonzo

Senior Copywriter: Cecil Bozard
Copywriter: Rachel Edwards