The retail program for OEM parts.
Fleetrite is the parts brand for International Trucks. In 2026, I partnered with the newly appointed marketing communications lead to develop updated brand guidelines that reflect the visual identity Fleetrite had become known for. The brief was to preserve the brand’s foundational elements while modernizing its appearance. Based on the revised guidelines, we proceeded to redesign Fleetrite’s brand materials.
Product Sell Sheets
An abundance of information, narrowed down to single sheet of paper.
